The event is the first public screening of the movie in Asheville. A private screening of the movie was held earlier this year. Tickets cost $50 per person for the "champagne screening fundraiser" and can be purchased at the downtown theater's box office.
The movie, originally titled Asheville, The Movie, was shot in Asheville and stars Asheville residents. It won the "special jury prize" at Sundance for its "singularity of vision and spirit of independence." Despite the honor, the movie has yet to find a distributor, which makes the London Film Festival appearance important for Haney-Jardine. "Our presence is imperative to drum up interest, make ourselves available to sales agents and to attend the question and answer period afforded the filmmakers," he says in an e-mail announcing the showing.
Learn more about the movie at its Web site.
— Jason Sandford, multimedia editor