On Saturday, June 18, 2011, Homeward Bound of Asheville was awarded an EMMY for its Public Service Announcement in the Crafts Achievement Excellence category for Special Effects Makeup.
Homeward Bound’s PSA premiered in November 2010 and features 3 formerly-homeless individuals who are now in housing as a result of Homeward Bound’s programming. Each individual is painted to blend in with the background, highlighting the invisibility of people experiencing homelessness in our community. As the PSA reveals that each person has been placed in housing by Homeward Bound, that person begins to wipe away the makeup, becoming more visible and no longer blending in to the background.
The 2011 Southeast Regional EMMY Awards were held at the Grand Hyatt Buckhead in Atlanta on Saturday, June 18, 2011. Accepting the EMMY for Special Effects Makeup were Brian K. Alexander, Executive Director of Homeward Bound; Cynthia Smith, Associate Director of Homeward Bound; and Katie Damien of KD Multimedia, who produced the PSA.
After receiving the EMMY, Alexander said, “Our PSA has been an important tool for communicating to the Asheville community that homelessness is solvable, and housing is the answer. No one should be invisible in Buncombe County, and by moving our neighbors off the streets and into permanent housing, we’re reintegrating them into the community they’ve been part of all along. Receiving an EMMY is a tremendous honor for our organization and our community, and should encourage us all to continue our efforts to end homelessness.”
Homeward Bound of Asheville, Inc. is a local nonprofit that seeks to end homelessness in Asheville and Buncombe County through its five programs: the A HOPE Day Center; PATH; Room in the Inn; HOPE to HOME; and Pathways to Permanent Housing. Each program is designed to lead the clients it serves out of homelessness and into permanent housing and to provide the relational and practical support they need to stabilize once housed. Since beginning that focus in September 2006, Homeward Bound has facilitated supportive housing for 300 people, 89 percent of whom remain stably housed. To learn more about Homeward Bound, visit www.hbofa.org.
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