Tags:From the Asheville Citizen-Times
A deal to put U.S. Cellular’s name on the city’s main entertainment venue in exchange for at least $810,000 paid over five years — and up to $1.35 million over eight years — could be a financial win for Asheville, according to other naming rights agreements.Read the full article
But some residents say the agreement to rename the Asheville Civic Center goes against the city’s independent character and could actually hurt future fund-raising efforts.
Money from U.S. Cellular would go to upgrade the 1975 center for events such as the upcoming Southern Conference basketball tournament. . . While Asheville’s deal looks good in comparison, some residents say the city sold itself too cheaply.