Sylva might hear its local AM radio station WRGC back on the air — but the company involved wants a loan of $289,000 from Jackson County’s economic development fund to make it happen.
Roy Burnette, the CEO of the hopefully formed, embryonic 540 Broadcasting Co., said that he wants the future WRGC to intensely pursue the local part of local radio. ...
Burnette wants to expand the range of WRGC allowing 540 Broadcasting to reach from east of Canton in Haywood County to Topton in Swain County — if he is able to get permission from the Federal Communications Commission for the extra power. ...
The Sylva radio station went dead in late August, a victim of dwindling advertising revenue dollars in a hard-knock economy. ... If no one buys it and claims the frequency within a year, the license for that frequency would be lost.
It’s the expansion possibility, which promises a wider net of potential advertisers, that’s attracting notice at the county level.Read the full article