The super-secret meeting between the Asheville Brewers Alliance and New Belgium officials just ended. Kim Jordan, president of New Belgium, their brewer and another company rep met with Asheville brewery owners at The Lab.
Word out of the meeting is that Jordan, president of New Belgium, put local brewers at ease about any potential move to Asheville.
Jordan, prez of New Belgium, told AVL brewers Philly might be obvious choice for 2nd brewery, but her peeps want to live in AVL.
There was no definitive word about a potential New Belgium move to Asheville out of tonight's beer summit.
Jordan said her co wouldn't be competing for AVL taps. They want to be closer to big East Coast markets.
Word is that New Belgium and Sierra Nevada reps will attend AVL Brewers Alliance holiday party tomorrow at [The Lab].
New Belgium talking about something like a $75 million investment. New Belgium's beer production is 15 times the size of Highland Brewing, AVL's biggest small brewery.
Asheville Brewing Company (@AshevilleBrewin) tweeted this: "Thanks to Kim, Peter @NewBelgium for meeting with us. Asheville Brewing gives you a big thumbs up."
@FrenchBroadBrew tweeted this: "Lots of fun sitting down with New Belgium folks. Most encouraging to get hugs from corporate behemoths."
Anne Fitten Glenn (@Brewgasm) tweeted: "ABA Prez Schaller says good convo between @newbelgium Jordan and ABA: 'There's a real dialogue going now.' Schaller says Jordan listened & seemed to understand ABA concerns about @newbelgium's size & scope & potential impact on #avlbeer."