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"Logistically, it fits": Sierra Nevada CEO on Asheville's geographic location, culture, community

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Gary Glancy reports in the Hendersonville Times-News:
...Ken Grossman, co-founder and CEO of the nation's No. 2 craft-beer producer, told the Times-News during a brief telephone interview that WNC is now among a "handful" of possible locations for California-based Sierra Nevada to build a second facility.

"We like the community; we like the culture in the area and the focus on craft beer, and a vibrant craft (beer) community is certainly an appealing draw," Grossman said. "The water is good; we've been well-received in the area — certainly a welcome reception helps, not that we haven't been welcomed everywhere we've looked." ...

He said geographically, WNC would work well as a central distribution center in this part of the country.

"Logistically, it fits," he said. ...
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