Wall Street Journal's report may be old news to Ashevilleans, not to mention the article being behind WSJ's paywall. But here's how it starts:
Craft brewers are making a big bet on their small-label beers.
As sales of specialty craft beers increasingly encroach on established U.S. brands, dozens of regional brewers are pouring millions of dollars into new brew kettles, fermenting tanks and bottling lines, while others are buying land and erecting facilities to meet growing demand.
Two craft brewers, Chico, Calif.-based Sierra Nevada Brewing Co. and New Belgium Brewing Co. of Fort Collins, Colo., have a combined U.S. beer-market share of less than 1%, but each is planning to invest at least $75 million next year in their first plants east of the ...Read the full article
Craft brewers are making a big bet on their small-label beers.
As sales of specialty craft beers increasingly encroach on established U.S. brands, dozens of regional brewers are pouring millions of dollars into new brew kettles, fermenting tanks and bottling lines, while others are buying land and erecting facilities to meet growing demand.
Two craft brewers, Chico, Calif.-based Sierra Nevada Brewing Co. and New Belgium Brewing Co. of Fort Collins, Colo., have a combined U.S. beer-market share of less than 1%, but each is planning to invest at least $75 million next year in their first plants east of the ...Read the full article
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