Mission Health Announces Marketing Department Reorganization

Asheville, N.C., January 26, 2012 – Today, Mission Health announced a restructuring of its Marketing and Web Services department. This restructuring was undertaken to address an evolving healthcare market in Western North Carolina and to enable the department to better meet current marketing needs and prepare for complexities in the future.

As a result of this restructuring, eight positions have been eliminated and other responsibilities have been realigned. The restructuring occurred in the context of an overall review of the System’s strategic plan and the internal resources and capabilities of this department. During this review, Mission concluded that fundamental changes were necessary in its marketing and web strategies to enable to the System to appropriately engage the community, physicians and other caregivers.

“The changes impact eight members of the department -- which we don’t take lightly. This was admittedly difficult,” stated Taylor Foss, Mission Hospital’s Senior Vice President of Human Resources. “We remain genuinely grateful for their many contributions, and will seek to find other roles for these staff, depending upon their preferences, skills and opportunities available.”

In the near term, Mission plans to utilize a number of specialized external resources and services from the local business community. The longer-term goal is to rebuild many of the core marketing services internally.

“While we recognize the difficulty of these strategic changes, we believe that they are a function of our fiduciary responsibility to position Mission Health for the long term – so that it can continue its legacy of providing healthcare of unsurpassed quality to the people of Western North Carolina,” said Rowena Timms, Senior Vice President of Government and Community Relations at Mission Health.

About Mission Health
Mission Health, based in Asheville, N.C., is the state’s sixth-largest health system and the tertiary care regional referral center for Western North Carolina and the adjoining region. In 2012, Mission Health was named by Thomson Reuters as one of the top 15 health systems in the nation. Mission is the only health system in North Carolina to receive this recognition. Mission, which was founded in 1885, is a not-for-profit, independent community hospital systemaccredited by The Joint Commission. Member hospitals are governed by volunteer boards of directors representing the communities they serve. The main hospital in the system, Mission Hospital, is licensed for 730 beds on its two adjoining campuses in Asheville, Memorial and St. Joseph. The medical staff has more than 750 physicians representing most specialties and subspecialties. There are 6,000 Mission Health employees and nearly 700 volunteers. Mission Health is dedicated to serving and improving the health and wellness of the people of Western North Carolina.

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