Tags:Last Tuesday, a U.S. economic-development official said he'd taken a call from The Wall Street Journal. A reporter wanted to know more about the craft-beer industry in Asheville. Today, Aug. 22, WSJ's article "Where the Action Is," highlights the city as as one of several that attract entrepreneurs and nurture them.
Craft beer is a small industry, but it has a devoted customer base. One Southern town is going after those fans with vigor.Read the full article
Asheville, a Blue Ridge Mountain town of 75,000, has 10 breweries, with two on the way. That can't compare with the 40 in Portland, Ore., but it stacks up to other beer havens like Milwaukee and Boulder, Colo., which both have fewer than a dozen. "Asheville is definitely on the map and well recognized in the craft-brewing industry," says Paul Gatza, director of the Brewers Association in Boulder. ...