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Asheville-based FastPivot.com Marketing Director, Jennifer Boos; Strategic Services Director, Grant Henry; and Social Media/PR Specialist Jonathan Poston attended the Charlotte NC SEO & Search Engine Marketing Meet Up this past Thursday evening (February 4th, 2010).
Scott Hepburn, a nationally recognized speaker and blogger, covered content writing strategies for ecommerce websites.
Top take-aways included:
* In a world where most blogs fade away after only a few months of their inception, simply entering monthly and annual content goals into an editorial calendar will better guarantee blog longevity and a source of information customers can depend on.
* Serve your content in bite-sized morsels: Instead of writing a 1000-2000 word blog, break it down into ten blogs with a hundred words each.
* View your content pipeline as just as important as your sales pipeline…take the attached web link to read on.
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