The founders of an Asheville company recently invented a new way of enjoying riding down Western North Carolina's plentiful rivers. The "bellyak" is a boat designed to be ridden on your belly. The boat features a planing hull, much like a kayak, that allows quick direction changes and floats the boater over and through the water, according to the company's website. The company is throwing a July 14 launch party at Asheville Adventure Rentals featuring free demos, beer and live music. Here's the details and a promotional video via the bellyak website:

Where: Asheville Adventure Rentals 704 Riverside Drive Asheville NC 28801

When: Saturday July 14th 11am-4pm

Who: Bellyak, Inc. and Asheville Adventure Rentals (2 of Asheville's own new companies)

What: FREE guided Bellyak demos, Pink Taco food truck, FREE New Belgium beer, live music, massages, Goodies: 20% off Kokatat and Deuter and 10% off all other retail including Pyranha, NRS, Innova and more discounts from Asheville Adventure Rentals inventory; raffle Bellyak hats, t-shirts, NRS paddle gloves, all proceeds of raffle to benefit Riverlink

More info: http://www.bellyak.com or http://www.ashevilleadventurerentals.com