Recently news arrived that the Asheville Citizen-Times is joining four other newspapers in the U.S. as part of Knight Foundation-funded project to see what happens when daily papers go “hyperlocal” and work with local bloggers.
Here’s the link to the basic announcement about the project, conducted by J-Lab:
http://www.j-lab.org/about/press_releases/networked_journalism_project/
Below is a writeup from J-Lab with more details on the project’s structure and staffing, plus the dollar amounts going to each individual paper.
Networked Journalism Project
J-Lab has a $225,000 grant from the Knight Foundation to do a one-year pilot project that would experiment with how five daily newspapers around the country could effectively partner with at least five independent, hyperlocal news initiatives in their communities.
The newspapers would need to commit to assigning or hiring a person to be a part-time project manager/wrangler and analyst for the project. It would be important that this person have an entrepreneurial mindset. We’d envision the duties of this person would involve:
§ Recruiting the partners.
§ Being the liaison.
§ Figuring out how to amplify good content coming from the community sites -– sharing it, even monetizing it, figuring out how to integrate regional narratives or trends as fodder for professional journalism stories.
§ Paying attention to what works, what doesn’t; what small-J stories reported by the community sites are opportunities for big-J journalism.
§ Attending one start-up meeting to flesh out joint issues among the newspapers and compare ideas for executing the project.
§ Attending one final meeting to report out lessons learned. All travel costs are covered by J-Lab.
§ Send J-Lab short (1-2 page) quarterly reports on what they are learning.
Support for this position: $20,000 per newspaper. (Total $100,000)
Support for each of the 25 participating hyperlocal sites is $5,000 each (Total $125,000)
J-Lab will combine all reports and lessons learned into an overall report on how such a networked experiment worked.
The project wrangler should have the reporting skills to notice possible measures of “success,” which could include such things as:
§ What are the attributes to look for in recruiting partners?
§ What kinds of partners do, or don’t, want to partner with the newspaper?
§ What kinds of partner content was valuable enough that the newspaper gave it an added voice or used it as a basis for enterprise reporting?
§ Were there opportunities to share content among the hyperlocals?
§ What other community sites asked to join the network?
§ How do you maintain a sense of “ownership” among the community partners while also gelling as a “network?” And more….
Meanwhile, in Seattle, the Seattle Times in engaged in another similar project, also funded by Knight Foundation, but separate from the J-Lab project. Seattle Times is partnering with four local news publishers.
Here’s a basic writeup on the SI project:
http://www.techflash.com/seattle/2009/08/The_Seattle_Times_partners_with_neighborhood_news_blogs_55086702.html#comments
Here’s a critical look, at the Seattle Times project, by outside.in blog.
http://blog.outside.in/2009/08/26/seattle-times-partners-with-local-news-sites-is-it-enough/
Outside.in asks three questions:
1) Why isolate the project to just four content publishers? Why not 20 or 100?
2) Why no automation and built-in ability to scale the project up to more providers and more content?
3) What happens after one year, when the funding runs out?
It looks like Asheville is on the cusp of at least one new collaborative effort to network local news outlets. But we’re also engaged in two self-organizing systems that are generating such networks: Facebook and Twitter.
What other efforts should we be engaged in? Given that Asheville is such a grassroots, activist town, it seems natural to expect some cutting-edge efforts.