JRM: “… it’s the ones who are SHAMELESS self-promoters, and rise up with an undeniable, unquenchable THIRST for the spotlight!” That’s very much the case, in my experience at least. And, from a media perspective, it’s usually the band/artist/theatrical company/poet that bothers to write a press release and tell people what they’re doing, where they’re doing it, when it will be, how much it will cost and where you can download a photo that gets the coverage.
A great example of this is someone like Tyler Ramsey, who is an outstanding musician, but who never really bothered with self-promotion until someone who saw that talent (Echo Mountain, in his case) came along and did it for him. Meanwhile, there are dozens of middling singer/songwriters making decent cash on the regional circuit on a zip-lock bag if talent and a whole lot of self-promotion. It works.