At the close of business yesterday, no other company had submitted an upset bid to the city of Asheville, so the Asheville Civic Center will now be named the U.S. Cellular Center. The sale of the center's naming rights, confirmed in a Nov. 22 City Council vote, was a controversial step.
This report by city staff provides a comparison of what cities are charging for naming rights to their arenas. City Council is scheduled to vote Nov. 22 on whether to rename the Civic Center the U.S. Cellular Center. The Charlotte arena, pictured above, was renamed the Bojangles' Coliseum in 2008 for $1.25 million over 10 years.
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